Abstract:
The hospital marketing strategies lately have become important to be noted because
the hospitals do not only focus on social purposes but also has an orientation called
profit oriented. Therefore, hospitals need to evaluate the implementation of
marketing strategies. The marketing strategies which have been examined in this
research are about the mixtures of marketing called 4P ( Product, Price, Place,
Promotion) and quality of service. The population in this research is inpatiens at
Lancang Kuning Hospital Pekanbaru. This research obtained 100 sampel respondents
with Slovin formula. This research date was collected using questionnaires,
interviews, and document study. Describtive statistical method was used to describe
study variabels. The result have showed that the implementation of marketing
strategies of Lancang Kuning Hospital Pekanbaru is quite good, showing that it still
needs to be improved and, most important to be noted is the promotion which has
been carried out by the hospital is still in the decient category.
