Abstract:
The research was conducted in PT.Telekomunikasi Indonesia Tbk (Telkom) Plasa
Siak purpose of this study was (1) to determine whether a variable location,
quality and variety of products, pricing, advertising and promotion, office services
and the atmosphere influence the consumer's decision to subscribe Telkom
Speedy (2) to determine the factors that most influence the consumer's decision to
subscribe Telkom Speedy. Methods of data collection through interviews, and
observation quesioner. To analyze the data collected on the use of descriptive
methods. Based on the research and discussion it is known that (1) the variable
location, quality and variety of products, pricing, advertising and promotion,
service and office atmosphere is affecting the consumer decision subscribe
PT.Telkom Plasa Telkom Speedy in Siak (2) can be in the know that the variable
quality and variety of products and locations most influenced the decision to
subscribe Telkom Speedy in PT.Telkom Plasa Siak.
