ANALYSIS OF ADDED VALUE AND DEVELOPMENT OPPORTUNITY ON FRUITS AS AGRIBUSINESS PRIMARY COMMODITIES IN KARIMUN REGENCY RIAU

Abstract

The purpose of this research was to identify the opportunity and accordingly effective strategy for further development of fruits agribusiness in Karimun Regency. Kinds of fruits which can be potentially developed as agribusiness primary commodities were durians, mangoes, bananas, rambutans, and pineapples. The development of these fruits in the Regency was expected to become the main suppliers for areas of Batam Island, Tajung Pinang, and Singapore. Development strategy were through 1) improving quality and amount produce and also completion of agribusiness subsystems development by preparing production medium, farming efficiency, access market, and empowering supporter institute, 2) training and constructing farmer in order to acceleration of technology transformation and optimizing government officer performance and perpetrator of agriculture, 3) improving farmer bargaining position by market guarantee and information, and 4) providing infrastructure to increase productivity and earnings of powered farmer, and optimizing economic institute or co-operation.