Abstract:
This research analyzes Greenpeace s demands toward Sinar Mas Group related to
Crude Palm Oil trade in Indonesia, which has been an international issue. Indonesia is
known for the wealth of natural resources, and for its rare animals. Greenpeace as the
representative of organizations engaged in the natural environment, campaign to each
partner of Sinar Mas Group to terminate cooperation with. Sinar Mas Group was accused by
Greenpeace because its Crude Palm oil have caused impact for forest sustainability.
The main agenda of this Crude Palm Oil trade is reconciliation and cooperation both
between Greenpeace and Sinar Mas Group.
To response toward Greenpeace s claim, Sinar Mas Group implemented different
ways of action against Greenpeace. Sinar Mas Group brings any kind of actions especially
appoint a mediator to this case.
