Abstract:
A development is an effort to gain the more and the better life. There are 4 indicators in gaining the development; they are economic change, human resources, social inhibition and the high of life needed. A development in the development country likes Indonesia; generally more consider the development of economic sector in the hope of much progressed in production of job vacancy.
There are two kinds of economic activities; they are from formal sector and informal one. Formal sector is a sector of educated people inside. However, the high of migrations in this decade create uncontrolled urbanization thus the uneducated people can be in at the formal sector. In the hope of changing their destiny, people tend to choose the informal sector as a good choice. Because of there are a need of a product and merit, this sector is still exist. The considerable study of informal sector has been done by many experts in Indonesia.
A Retailer is one of informal sector side. It is a phenomenon that we faced often in Indonesia. The existence of retailers can show a positive effect for them that need their merit. However, retailers also can create negative effect for them that consider retailers are bothering the urban development.
This research utilizes a judgment sampling technique. In this method, the sample is taken with a specific criterion which shows significant relation to the population criteria. Purposive sampling consists of some methods, but the researcher just take the proportional quota sampling, is the size of sampling taken for each categories suit to the proportion of real populations for each categories. Finally, researcher chooses 9 respondents. The analysis technique used is distribution of descriptive analysis technique. The data needed is primer data and second data got form the interview even instance.
