Abstract:
According to AGB Nielsen sources by 2010 13 April 2010 edition of the news program
won the audience most effectively reach an audience of news and the news is the Kabar
Petang. According to the theory of Uses and gratifications the public basically using the
mass media by certain motives. Media considered trying to fulfill this motive audience if
the audience met the requirements are met. In the end, the media were able to meet the
needs of the audience called effective medium. This study uses quantitative research to
see if there was a significant effect between the motives of media use to the satisfaction
of watching the news program Kabar Petang on TV One. Data collection techniques
used are distributing questionnaires, documentation and observation. Furthermore, the
data were analyzed using simple linear regression data analysis using SPSS version 17.
The results of this study showed a significant effect between media usage patterns and
satisfaction of watching the news program Kabar Petang in TV One with the outcome Y
= 3.733 + 0.871 X 10.477 t count greater than t table 1.984 with a significance level of
0.000 over smaller than that of α = 0.05. Thus Ho is rejected and Ha accepted for this
study because there is a significant effect of the influence of the motives of media use to
the satisfaction of watching the news program Kabar Petang on TV One.
