Abstract:
The research was carried out at PT. Usaha Bersama Pekanbaru in order to
determine the effect of the product on sale of lubricating oil at PT. Usaha Bersama
Pekanbaru, to determine the effect of oil prices on oil sales to PT. Usaha Bersama
Pekanbaru, to determine the effect of promotions on sales Pertamina lubricant brands
Fastron PT. Usaha Bersama Pekanbaru, to determine the effect of the distribution
channels for the sale of lubricating oil brands Fastron at PT. Usaha Bersama
Pekanbaru.
As for the population in this study is that consumers who use oil Fastron PT.
Usaha Bersama Pekanbaru 2011 as many as 1760 people. Because so many
populations, causing the authors to examine the limitations entirely. Therefore, in this
study the authors used the method Slovin. Under this method, Slovin, then obtained a
sample of 94.62. to facilitate research, then rounded to 100 responden.Analisis data
using descriptive methods.
Based on the research conducted, it can be concluded that the product scored
well in the sales of brand Fastron oil on the PT. Usaha Bersama Pekanbaru. Product
significant effect on sales of lubricant brands Fastron because thitung> TTable. Price was
considered quite good in the brand Fastron oil sales. Significant effect on the sales
price of lubricant brands Fastron because thitung> TTable. Promotion rated well in selling
brand Fastron oil. Promotion significant effect on sales of lubricant brands Fastron
because thitung> TTable. Place rated well in selling brand Fastron oil. Place significant
effect on sales of lubricant brands Fastron because thitung> TTable. The test results
demonstrate the value of unknown regression calculation Fhitung> Ftable, the Hi Ho
rejected and accepted. This means simultaneously, marketing mix variables
significantly influence Fastron lubricant sales.
