Abstract:
In face of emulation of very tight service area company, service firm of AJB
Bumiputera 1912 region Pekanbaru in its marketing in promotion hotchpotch concept
major implementation personal selling in their insurance policy sale. Through this strategy
cover organization, planning, field execution, and braid relation with consumer.
This study target to analyse and know, and also to know constraints of
implementation personal selling of AJB Bumiputera 1912 region Pekanbaru, execution
personal selling cover information gathering, prospecting, targeting, communicating,
selling, servicing, and allocating. Sampling technique with a population 7963 and intake
questioner used Slovin formula that is as much 98 responder people. Data technique with
questionnaire with an eye to know assessment from consumer. Analyse data use
quantitative descriptive. Data obtained and collected, dikelompokan and presented in the
form of tables and analysed
