Abstract:
The purpose of this research is to find out and analyze: channels and marketing margins of TBS as well as palm oil prices received by Swadaya Farmers; the correlation or relationship between the price of oil palm paid PKS with the price received by swadaya farmers and the effect of price (price transmission elasticity) from oil palm at PKS with the price recevied by swadaya farmers at sari galuh village, tapung district, kampar subdistrict. This research was conducted from March 2012 to August 2012. The method that the reasearch used was survey method. The sample take used by purposive sampling. The sampling of the reaserch was 42 swadaya farmers with the age of palm trees between 8-12 years, whereas for traders and pks used by method snowball sampling by following marketing chanel.
The results of this research show only one market by channel from swadaya farmers tbs, from farmer to traders than to PKS and marketing margins used the periodic time series data from January to December 2011 Rp. 223,07. The price that received by farmer is 86,09%. The correlation value of the price from swadaya farmers with the price PKS was 0,983. The value of the elasticity of price transmission between the price received from swadaya farmers and the price of oil palm by PKS was 0,999.
