Abstract:
Palm oil is commodity which is now the belle of the plantation in Indonesia especially in Riau province, this can be seen with the areal extent of existing plantations in Riau. The purpose of this study were : To identify the marketing channel TBS palm-government, Aware of the most profitable marketing channels for farmers organizations, Analyzing marketing margins palm governmental and Determine the relationship between farmers and traders of palm oil. The research was conducted in July 2011-March 2012 at Rantau Baru village of Kerinci district right Pelalawan. Using survey methods and sampling to farmers by multistage random sampling. In this study using data analysis to tabulate the data obtained. And analysis presented in descriptive form that describes the activities carried out by farmers. The result showed that there are two marketing channels, namely channel two, where the channel of the farmers sell directly to wholesalers and on channel two farmers sell to traders.
