Abstract:
On of the marketing problem is product and servies distribution present to consumer with direct distribution of indirect distribution. Because the company is not only thinking about how to make tha product and servies that the company producked present to consumer and getting spacious marketing segment. This research purposed to knowing about activity of the effective distribution is being used by company and result of the distribution activities. The research method used deskriptif reasearch method to analysis and descrike data of the research,then linking theory with existing proglems and take the conclusion. The distribution that used by the company is indirect distribution channels. Prediction the sales of uncertainty such as sales forecasting that is much of an higher risk of delay in delivering the product to the outlet. Product that does not last long only 2 monthes and schedule delivery of products that are not appropriate.
Key word: home industri, marketing management, distribution channels.
