Abstract:
The main study of this research is to analyze how the process of political communication made by the parties involved in the elections to the local mass media, namely Riau Pos and the effectiveness of political communication process so that one candidate can be more superior than the other. The theory used is the news and political communication. This study used qualitative methods and then analyzed descriptively. Objects that are examined in this study is the news about the campaign posted on the Riau Pos daily. The informants in this study is a journalist from Riau Pos daily. The data was collected through interviews and literature study documentation.
The results showed that the news of one candidate is more widely reported. With the dominance of this news, the media is not aware of having to produce power for one candidate and marginalize other groups who also took part in the local elections Pekanbaru. So the news that was reported by media was bias, but the community also has its own view by choosing a candidate who was not supported by the media.
The study recommends the media to publish news on the basis of conflict of interest, because basically the times have changed. The community has their own perspective and the media should act as a presenter of truth, not the constructor of reality.
