Business Administrationhttps://repository.unri.ac.id/handle/123456789/1022024-03-28T20:46:07Z2024-03-28T20:46:07ZANALISIS KUALITAS PELAYANAN PADA RESTAURANT DAN COFFEE SHOP HOTEL PANGERAN PEKANBARUReza, Denny Herlyhttps://repository.unri.ac.id/handle/123456789/61822014-05-07T19:01:08Z2014-05-07T00:00:00ZANALISIS KUALITAS PELAYANAN PADA RESTAURANT DAN COFFEE SHOP HOTEL PANGERAN PEKANBARU
Reza, Denny Herly
The purpose of this study was to determine the quality of service in the Restaurant and Coffee Shop Hotel Pangeran Pekanbaru and to determine the limiting factor in providing services in the Restaurant and Coffee Shop Hotel Pangeran Pekanbaru.
As for the population in this study were the guests who visited the Restaurant and Coffee Shop Hotel Pangeran Pekanbaru. Due to lack of funds and personnel, the authors took a sample using random sampling method using a sample adequacy formula (Slovin) sampling technique is used to determine if the sample object to be studied too much or very wide data sources. To the authors take a representative sample pupulasi Restaurant and Coffee Shop at Hotel Pangeran Pekanbaru with a sample of 100 people. Data analysis using descriptive analysis.
The results are from the customer side, choose Restaurant and Coffee Shop at Hotel Pangeran Pekanbaru in particular is determined by various factors, especially empathy, which is related to the attitude of officers Restaurant and Coffee Shop in providing guest service needs, concerns a complaint against the officer, communications officer waitress by guest Restaurant and Coffee Shop and personalized attention by officers waitress. Later followed by other factors, namely responsiveness, assurance, tangible, and reliability. Limiting factor in providing services to guests Restaurant and Coffee Shop Hotel Pangeran Pekanbaru is the factor of lack of communication between officers with a Restaurant and Coffee Shop, facilities and infrastructure are inadequate attitudes and behaviors as well as guests to the official Restaurant and Coffee Sop itself is less fun.
2014-05-07T00:00:00ZAnalisis Pelaksanaan Promosi Dalam Pencapaian Target Penjualan Kamar Pada Hotel Furaya PekanbaruWahyudi, Septianhttps://repository.unri.ac.id/handle/123456789/61782014-05-06T19:10:12Z2014-05-06T00:00:00ZAnalisis Pelaksanaan Promosi Dalam Pencapaian Target Penjualan Kamar Pada Hotel Furaya Pekanbaru
Wahyudi, Septian
Sales promotion is efforts conducted by company in order to advising, informing about their product and company is good in the form of service and also product of finished goods middle of social life, consumer or client, so that the product become recognized and used by cutomer with all the form of amenity and advantage facility of given promotion.
This research conducted at Furaya Hotel Pekanbaru, at Jenderal Sudirman street number 72-74 Pekanbaru. The purpose of this Research is to analyse execution of promotion from Furaya Hotel Pekanbaru.
In this research is methodologies used by descriptive, where sample used by that is visitor of Furaya Hotel Pekanbaru and as source of information is party HRD, Front of Office and Manager marketing, to determine sampel use formula Slovin, method of sampling by accidental sampling, data collecting is through interview, observation and quesioner.
From result analyse promotion execution conducted by Hotel Furaya Pekanbaru covering advertisement activity Advertising, Personal Selling, Publicity and Sales Promotion, expressing that the promotion activity be at good enough.
2014-05-06T00:00:00ZPENGARUH RESPON KONSUMEN TERHADAP PRODUK PERUMAHAN (STUDI ANALISIS STRATEGI PENJUALAN PRODUK PT. BINA FABELIA PEKANBARU)Haryantohttps://repository.unri.ac.id/handle/123456789/61572014-05-05T19:14:44Z2014-05-05T00:00:00ZPENGARUH RESPON KONSUMEN TERHADAP PRODUK PERUMAHAN (STUDI ANALISIS STRATEGI PENJUALAN PRODUK PT. BINA FABELIA PEKANBARU)
Haryanto
A company should always survive in order to continue to compete with similar
companies that are equally engaged in the business of housing. Quote PT. Bina Fabelia
accompanied by a variety of sales strategies are applied, it is used by consumers as a tool for
making product purchasing decisions. Since the number of companies engaged in the field of
housing, then the company must be careful in understanding consumer response, not to hear
a variety of complaints that could hurt the company.
The population was 100 people, techniques for sample collection, the writer uses
purposive sampling technique is to determine the sample mean with a fairly strong
consideration. Data were collected and measured using a simple regression analysis. The
results with simple regression testing and obtained there the most dominant influence of
factors of consumer response to the product housing.
2014-05-05T00:00:00ZANALISIS PELAKSANAAN PROMOSI MOBIL BEKAS PADA CV SMS MOBILINDOZulhendrahttps://repository.unri.ac.id/handle/123456789/61542014-05-05T19:13:14Z2014-05-05T00:00:00ZANALISIS PELAKSANAAN PROMOSI MOBIL BEKAS PADA CV SMS MOBILINDO
Zulhendra
CV . SMS Mobilindo is one company engaged in the marketing of used
cars in the city of Pekanbaru . Amid growing public demand for cars needs , CV .
SMS Mobilindo trying to make this phenomenon as a business with the potential
to provide an alternative for consumers. The purpose of this research
adalahuntukmengetahui and analyze the implementation of the used car promotion
on the CV . SMS Mobilindo.
In analyzing the data and information obtained , the authors conducted a
descriptive analysis of the data presented in the form of frequency tables and the
calculation of percentages. The population in this study are all enterprise
customers who have been recorded as a used car customers in the CV . SMS
Mobilindo Pekanbaru in 2012 as many as 50 people . Sampling in the study was
taken based technique accidental samplingyaitu respondents who by chance are
willing to research sample that was taken 50 % of the total population to be
sampled . So thus the number of samples in this study were as many as 25 people
with sampling by simple random sampling.
The results showed that the implementation of the promotion of used cars
on the CV . SMS Mobilindo has done pretty well with the percentage of 52.00 % .
This is due to the company has implemented several indicators promotion such as
advertising, personal selling, publicity and sales promotion.
2014-05-05T00:00:00Z