Abstract:
Competition faced by companies today increasingly stricter particular company engaged in services. Marketing activities is needed marketing activities such as promotional information on products that can be understood by consumers such as promotional information on products that can be understood by consumers. The increasing population, per capita income is relatively high and people rushing to work cause boredom and stress to the job prompting people to do the tour and traveling to rejuvenate the body and mind. Proliferation of companies which is engaged in of tour and traveling services would be more difficult for the company to win the competition.
This research aims to identify and analyze the implementation of the tour and traveling promotion services at PT. Indoriva Mandiri. Promotion is variables while the advertising, personal selling, publicity and sales promotion is a sub-variables, the study was conducted on consumer travel agency service users who happened to be found and deemed appropriate for determination as respondents by 80 respondents.
Data obtained from the questionnaire and further processed using descriptive statistical methods and then the data is presented in tabular format with numbers and percentages for subsequent analysis.
The results showed that the implementation of the campaign carried out by PT. Indoriva Mandiri rated quite well, with a percentage of 42.5%.
