PENGARUH KEBIJAKAN PENETAPAN TARIF KAMAR HOTEL TERHADAP MINAT KONSUMEN (Kasus Evaluasi Tingkat Hunian Kamar Hotel Mona Plaza)

Abstract

This study aimed to determine the effect of pricing policies hotel room rates on consumer interest in the case of Mona Plaza Hotel room occupancy evaluation. Tariff policy as an independent variable (X) and consumer interest as the dependent variable (Y), and this study took a number of respondents were 100 respondents. Data obtained through the questionnaire and then further processed to be tested through statistical analysis such as a simple regression analysis, t test, and correlation analysis and determination with the help of using the SPSS application. The results showed that the results of hypothesis testing t test, t (6,100)> t table (1.984). Tariff policy means a significant effect on consumer interest. The amount of influence rate setting policies hotel room rates on consumer interest in the case-level evluation Mona Plaza Hotel room occupancy is at 27.5% and the rest are not included in this research model.