STRATEGI PEMASARAN JASA PROGRAM PENDIDIKAN KOMPUTER DALAM MENINGKATKAN JUMLAH PESERTA DIDIK (Kasus Al-azhar College Pekanbaru)
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Date
2013-03-06
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Abstract
Services marketing strategy is essential to managing the Al-azhar College Pekanbaru
in the face of an increasingly competitive. Marketing strategy services from institutions of
education is a major factor in increasing the number of students that require Al-azhar
College Pekanbaru act professionally in every activity. This study aims to investigate the
implementation of marketing strategies and to determine internal and external constraints
faced by Al-azhar College Pekanbaru. The number of samples of this research are as many
as 71 students were spread to the four majors. Data were collected and measured using a
Likert scale.
From the results of research conducted in mind that the implementation of marketing
strategies that made Al-azhar College Pekanbaru consists of services marketing mix is
product education services, price/education money, location, promotion, people, physical
facilities and the overall well categorized. Internal constraints faced by Al-azhar College
Pekanbaru is the lack of skilled marketing staff, lack of funding and promotion of limitation
of funds in the renewal of facilities that support the learning process as well as an external
constraint is the lack of partnerships with schools, leverage existing competitors and the
emergence of new competitors.
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Keywords
Marketing Strategies, Services, Education