ANALISIS PERILAKU KONSUMEN DALAM BERBELANJA PADA CENDANA MART PEKANBARU

Abstract

The observation is to do to examine the factors influence the decision of buyers to shop and to identify the most dominant factors that influence the buyer's decision to Cendana Mart Pekanbaru. The observation population is the visitor of Cendana Mart Pekanbaru at Jalan Durian - Pekanbaru. The observation sample as much 100 respondent. The procedur of existence respondent is to do based on accidential sampling. The observation data is to be primer data, with the questioner as an observation instrument, and next processing with SPSS calculation. The metod of analysis data is used double regresi linear. The observation result is according together price, product, place, promotion and service is influence towards the consumer interest for shooping. According partial price, product, place, promotion and service is influence towards consumer interest for shooping, where as the most dominan for shooping is a promotion