ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MENGGUNAKAN HIBURAN HAPPY PUPPY DI PEKANBARU

Kurniawan, Nanang

dc.contributor.author	Kurniawan, Nanang
dc.date.accessioned	2013-01-31T03:14:52Z
dc.date.available	2013-01-31T03:14:52Z
dc.date.issued	2013-01-31
dc.identifier.uri	http://repository.unri.ac.id:80/handle/123456789/1812
dc.description.abstract	The study aims to analyze effect of facility, price, quality, and location toward consumer decision making. The object of this study is Happy Puppy karaoke. The samples in this study were 96 men with Tabachinick method. Questionnaire was structured in the form of Likert scale. While the analysis tool used is multiple linear regression analysis.The test result, shown that all of independent variable, have significant influence to dependent variable simultaneously (F test), and Partial test (T test) view, shown that facility, price, quality, and location have a significant influence toward consumer decision respectively. The relationship of the independent variable with dependent variable is midle level. So the dependent variable of this study is can be a predictor of consumer decision making.	en_US
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dc.description.provenance	Made available in DSpace on 2013-01-31T03:14:52Z (GMT). No. of bitstreams: 1 Jurnal untuk perpus.pdf: 833243 bytes, checksum: a95aca4a8768263b7d8c6b246a896102 (MD5)	en
dc.description.sponsorship	Jushermi,Rio J.M.Marpaung	en_US
dc.language.iso	other	en_US
dc.subject	facility	en_US
dc.subject	price	en_US
dc.subject	quality	en_US
dc.subject	location	en_US
dc.subject	consumer decision making	en_US
dc.title	ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MENGGUNAKAN HIBURAN HAPPY PUPPY DI PEKANBARU	en_US