Abstract:
Analisis Tindak Tutur dalam Wacana Iklan Kosmetik
di Majalah Fashion Jepang
Oleh: Fadila Novpradana1
Anggota: 1. Nana Rahayu2
2. Arza Aibonotika3
Email: dhila_nov22@yahoo.com, No.Hp: 085275500026
ABSTRACT
One of the ways of understanding the underlying meaning in an advertisement is by discovering its speech acts. In this study, the researcher will describe the kinds of speech acts provided in the advertisement of beauty products based on the speech acts theory suggested by J.L.Austin. The data are gathered from the Fashion Magazine that display an advertisement of the lipstick product Shiseido with the Maquillage brand.
This study applies descritptive qualitative method and makes use of pragmatic approach. It tries to demonstrate that in any advertisements of Maquillage Lipstick, there have always been three units of the speech acts: Locution, Illocution and perlocution. Locution accounts for what speaker means to convey;Ilocution aims to discover the actual words of the message and Perlocution refers to the reaction to speakers’s message or the effect of the message to the hearer.
