Strategi Komunikasi Pimpinan Dalam Mengimplementasikan Standar Operasional Prosedur (SOP) Di Unit Pelaksana Teknis Dinas Pengujian Kendaraan Bermotor (UPTD PKB) Kota Pekanbaru

Abstract

Abstract Technical Unit Testing Department of Motor Vehicles (UPTD PKB) has a Standard Operating Procedure (SOP) in the ministry so that it made the head UPTD PKB should have a way of communicating to employees to make SOP for guidance in service. Seeing at this phenomenon, researchers feel need to research for leadership in implementing communication strategies Standard Operating Procedure (SOP) in the Technical Unit Testing Department of Motor Vehicles (UPTD PKB) at Pekanbaru city. The purpose of this study to determine the vertical and horizontal’s communication in implementing SOP in UPTD PKB at Pekanbaru city. This research use a qualitative of descriptive approach. The techniques of the collecting the data is observation, interviews, and documentation. The subjects were headmaster of UPTD PKB, employees also the communitees who have an interest and the object of research is leader of communication strategy. Examination of the validities of the data and techniques used an extension of participation and triangulation. The results showed that the communication strategies used are quite as good as the leadership of department memorandum, breafing, via phone and interpersonal of communication. Coordination were had between fellow of employees were good enough, but still at there, some employees that have not implemented the SOP too for guidance in serving the communities. And there two technicals and non-technicals issues that occur the inhibited of employees in implementing SOP technical issues the related to the lack of supporting facilities, while about the non-technical issues that have some staffs were used in some events.