Abstract:
Sidewalk-dealer is one of the informal business activities that we can see in many place in each city corner in Indonesia included in Pekanbaru city. The development of sidewalk-dealer more and more rapid in Pekanbaru city, this can see when many dealer who selling in sidewalk or roadside that cannot arrangement properly. Moreover, the dealer’s violation impact on traffic jam that would be an obstruction to get an access to the way, accident, and another bad impact. The effort like what the official guardian police do is committed to persuasive communication to the sidewalk-dealer. In doing persuasive approach, of course, there will be a technique, certain strategy, and persuasive communication to reach the goals. This research aims to understand the persuasive communication of the official guardian police in controlling the sidewalk-dealer in Pekanbaru city and also to know what factors influence persuasive communication of the official guardian police in controlling the sidewalk-dealer in Pekanbaru city.
This research uses qualitative method with descriptive approach, and with interview, documentation and observation data collection technique. Data then processed to reduced, thus, arranged to get general conclusion. This research took place in the office of the official guardian police in Pekanbaru. The research objects are the sidewalk-dealer in Pekanbaru city and the number of subject in this research are 12 peoples based on purposive and accidental methods used by the researcher. Otherwise, checked the legality of data, the researcher uses acceleration participation and triangulation techniques.
The research results showing that generally, persuasive communication of the official guardian police in controlling the sidewalk-dealer is fine. The effort done by the official guardian police such as: persuasive communication technique and persuasive communication pattern, other that, there are several factors that influence in doing persuasive communication toward the dealer, such as: personal (persuader), motivation, environment, hoodlum, and supporting facility to controlling performance.
