Abstract:
This research destination for knowing factors which affect request of matic motorcycle brand Yamaha Mio In Dumai Town.
Method of data analysis used in this research is multiple linear regression analysis with help programmer SPSS version 17.0.
From the results of research retrieved equatian request of matic motorcycle brand Yamaha Mio as follows Y = -5773,158 – 0,00029X1 + 0,012X2 + 0,001X3 .Results t-test obtained factor which request affect is price.while from result F-test know that simultan variable price,amount of resident,revenue affect request .Coefficient value multiple determination equal to 97,5%.That show affect free variable that simultan to variable teid is 97,5% and level of others variable of affect outset research is 97,5% (100%-97,5%).Elasticity Value request to price equal to -5,8% of show increase price equal to 1% will cause degradation request matic motorcycle equal to 5%.
