Abstract:
Malay culture-based tourism development in Siak Sri Indrapura Riau Province has besome one of the major program of the Government of Riau Province since the enactment of Riau Province Regulation (No. 4 of 2004), Regional Tourism Development Master Plan (RIPPDA) Riau set one September, 6,2004. Hovewer after 8 years of development carried out, not achieving the targets set in the enactment. This study used a qualitative approach and descriptive analitycal method. Data were collected through:(1) observation, (2) in-dept interview and, (3) Focus Group Discussion (FGD). Data were analyzed using qualitative data analysis tehcniques. The purpose of the study is to investigate the development of Malay culture-based tourism in the province of Riau. The results showed that: (1) Malay culture and tourism are two different elements which are complemantary; culture could be a factor for the development in Siak Sri Indrapura consist of govemerment, investor, and society;(3) the reality of interaction between actor in the tourism development of Malay culture based tourism in Siak Sri Indrapura already running, but the intensity is still now;(4) the condition of the environment, nature and culture wich are important factor in the development of Malay culture based tourism development in Siak Sri Indrapura are very conductive for Malay culture based tourism development;(5) optimization of Malay culture based tourism development in Siak Sri Indrapura dne by;(a) increase the availability and quality of tourism facilities and infrastructure toward, and in, the various objects of tourism;(b) intensification of tourism promotion, both at national and internasional levels;(c)encourage the involvetment of various stakeholders, and (d) increase in the government budget of tourism sector;and (6) the values of Malay culture in line with the ethical values of Islam has emerged as the determined soul for the development of Malay culture based tourism in Siak Sri Indrapura
