Construction Of Meaning Communication Graffiti Art For The Community Members Me&Art In Medan

Abstract

Community Graffiti ME &ART is a form of subcultural young people in society city of Medan. Their lifestyle in communicating the existence of himself through the art of graffiti become a phenomenon that is unique and distinctive. This research aims to know the variety of motives, the meaning and experience communication of community members ME&ART in expressing the art of graffiti in Medan. This research used qualitative methode by phenomenology approach and the informant is community members ME&ART who active to expressing graffiti art in Medan. Data collection techniques such as observation, in-depth interview and documentation. The result of research showed that two cetegories motives of the community members ME&ART, past-oriented motives (because motive) such of an existing drawing hobby since childhood and invitation a friend to make graffiti, and oriented to the future (in-order-to-motive) such media to convey the message or social criticism, to earn money and to change negative thinking of society about graffiti. Graffiti art for community members ME&ART interpreted as media of self-expression, as a medium of communication and as an encouragement. The communication experience of community members ME&ART to express graffiti art consists of pleasant experience (positive) and unpleasant experience unpleasant (negative)