GAPKI Efforts in Facing Greenpeance Anti-Palm Oil Campaign in Indonesia

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2016-11-07

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This research aim to see Indonesian Palm Oil Association (GAPKI) facing Greenpeace anti-palm oil campaign in Indonesia. From 2007 Greenpeace has campaigning againts Indonesian palm oil products that accused by Greenpeace has destroy peatland and rainforest, pushing orang-utans closer to the brink of extinction and accelerating climate change. Greenpeace has done many direct demontration in Indonesia in their effort to seek attention not only from Indonesian government but also from people around the world. They had try many ways to persuade multinational coorperation to stop buy Indonesian palm oil by released many publication that contain material about destruction of rainforest and peatlands conducted by Indonesian palm oil industryf. Greenpeace palm oil campaign has gave many impact to palm oil industries in Indonesia such as breaking contract of Indonesia palm oil purchased agreement by multinational coorperation by one side in 2010, appearance of EU Renewable Energy, new regulation in Europe who prohibit usage of palm oil in making of biofuel in 2012, additional cost in exporting palm oil to overseas, and worse is declining reputation of palm oil products as a good staple around the world. This research used Qualitative analysis. Theory used in this research is GOs are used by nations theory by McCormick and Kihl (1979). Greenpeace accusing development of Indonesian palm oil plantation harms environment and brings Indonesia become the third largest country who produce gas emission after US and China. Some people of Indonesia believe that Greenpeace were brings others interest. The writer used data which was collected from books, encyclopedia, journal, and website to analyze the research. Considering many negative impact that felt by palm oil farmer and enterpreneur of Indonesia, GAPKI choose to make more effort to face Greenpeace anti-palm oil campaign. This effort including manage Palm oil conference, advocate palm oil through Indonesian Embassy in overseas, formulating Indonesian Sustainable Palm Oil, developing industry based on Crude Palm Oil and revitalitation program of palm oil plantation. This research is trying to see how GAPKI deal with Greenpeace campaign in their effort to save palm oil reputation around the world.

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Keywords

Palm Oil Association, Greenpeace, Anti-palm oil campaign, Effort

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