SUATU TINJAUAN TERHADAP FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN WISATAWAN UNTUK MENGINAP PADA HOTEL BERBINTANG 4 DAN 5 DI KOTA PEKANBARU
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Date
2014-06-02
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Abstract
satisfy customer is one of key success in business. Every comments and response spend by the customer are require to be accepted as a valuable input to the business strategy creation. So an organization must always monitoring their customer behaviour. The monitoring proccess not merely seeing while the purchasing, but they must knows the factors that are being customer consideration before buy a product. The purposes of this research are :1. To find out the customer profile, 2. To find out any factor are being consideration to the customer before decision process to lodge ina hotel. Type of the research is verificative, and it used a descriptive and explanatory methode. Data of this research are collected from 100 respondents which were at least have lodge one time in 4 and 5 star hotel.
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Factors, Consideration, Decision