Abstract:
There are some types of ekstension media that are used by the farmers for running their business. Nevertheless, the type of the most effective media which is very effective to be used is still being questioned. This research about the effectiveness of media was carried out in Rumbai Bukit sub-district Rumbai District Pekanbaru City. The location was chosen under these considerations, in Rumbai Bukit sub-district there are some Hawaiian Papaya culture which are being developed and also some existing media information used by the farmers.
Sampling method used in this research is Simple Random Sampling by the number of respondents consist of 30 people. To measure attitudes, opinions, and perceptions of a person or a group of social phenomenon questionnaire was used in line with Likert scale method. With the Likert scale, the variables to be measured are translated into an indicator variable. Variables that are measured in this study are the variables of the information media effectiveness used upon the Hawaiian papaya farmers in Rumbai Bukit Sub-district Pekanbaru City.
From the conducted research, there are three types of ekstension media that were obtained, namely: 1) Agricultural Extension (PPL); 2) Peasant Organizations and 3) Books, where the Agricultural Extension (PPL) is regarded as the effective information media for the Hawaiian papaya farmers in Rumbai Bukit sub-district, Rumbai district, Pekanbaru city. This is because the field of agricultural extension information media (PPL) is easily found and is sensitive to the problems of farmers.
Having seen from the obtained facts and matters, the Agricultural Extension (PPL) as the media should be more active in terms of updating the information for farming activities. Furthermore, the Agricultural Extension Workers (PPL) should provide other information such as current agricultural situation continuously, due to farmers' lack of interest in reading. Media information in the form of Peasant Organization should further increase the seriousness and intensity of activity with the all problems of farmers. Therefore farmers are able to find solutions to fix their problems related to their business.
