HUBUNGAN TINGKAT PENGETAHUAN MAHASISWA TENTANG FAST FOOD TERHADAP MOTIVASI MAHASISWA DALAM MENGONSUMSI MAKANAN FAST FOOD

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2013-07-06

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Abstract

The aim of this research is to identify the correlation between the level of the students’ knowledge about the fast food to the motivation of the students in consuming fast food. The design of this research is cross-sectional design. The numbers of these samples are 68 students who are selected by using total sampling technique. This research uses questionnaire as its measure system which is designed by the researcher itself and has been proven by using validity and reliability tests. The analyses of this research are univariate and biavariate analysis by using Chi Square test. The statistical result shows that p value > alpha (ρ 1,000 > α 0,05), so that there is no significant correlation between the level of the students’ knowledge about fast food to the students’ motivation in consuming fast food. From the research finding, it is suggested to the students to have a higher concern and be able to select the groceries whether those good or not for consumption.

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Keywords

fast food, the students, motivation, knowledge

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