Abstract:
The city of Pekanbaru held two mayoral elections. The first election was
held on May. 18, 2011 and the second on Dec. 21, 2011. In the local elections of
Pekanbaru, there are two candidates Mayor and Deputy Mayor are validated by
the Election Commission in the city of Pekanbaru. One of the candidates are
women that Septina Primawati. Candidate is the first female mayor in the city of
Pekanbaru. As one female candidate for mayor, running Septina Primawati get
special attention in the community. The emergence of women candidates for
mayor, a conversation as well as the pros and cons in the community.
The purpose of this research was to determine public opinion of the
female candidates for mayor on Election Pekanbaru City in 2011 and to know
the cause of the defeat of couples Septina Erizal Primawati-Muluk in Pekanbaru
City Election in 2011. As for the theory (approach) used as a tool of analysis in
of this research is public opinion, political communication, voter behavior and
election. While research method used was a qualitative analysis. Data collection
techniques include: documentation and interviews. In-depth interviews on
several community representatives and supporting informants.
