Abstract:
This experiment is meant to discover the relation of the program Jejak Petualang in Trans 7 with the audience's responses, which in this case is the university ecologists and the living environment in University of Riau. This experiment uses a quantitative method which uses observation, questionnaire, interview and documentation to collect the data. To find out whether the variable X and Y to have any significant relation, the writer uses statistic correlation analysis product moment. The X variable is the Jejak Petualang program in Trans 7 while the variable Y is Mapalindup University of Riau. The population in this experiment is 70 people. The technique that is used to gather the samples is a census method which is a method that takes the whole population as a respondent.(Kriyantono, 2008: 159). The result of this shows (1) The relation between Jejak Petualang in Trans 7 with Mapalindup University of Riau on the category of "strong and high" this is based on the data analysis that uses the correlation product moment with r count as 0,653 and r table 0,235 which results from N= 70 and α= 0.05. Which mean that H0 is rejected while H1 is accepted because there's a significant relation between Jejak Petualang in Trans 7 with Mapalindup University of Riau. (2) The understanding of Mapalindup UR in watching Jejak Petualang in Trans 7 is: to increase the knowledge and education about the states and the nature's richness in Indonesia, the episodes are interesting, the presenter guided the show sublimely, also the respondent of the environment
